DIGITAL DIAMOND CO.

The NFT company Digital Diamond Co. sells digital diamonds for the price of real diamonds.

Sebastian Errauzriz founded Digital Diamond. Co to a challenge the monopoly of the $80 Billion diamond industry.

DD's are the modern "David VS Goliath” duel; bringing digital stones and blockchain tech to fight the diamond giants.

Their online auction is speculated to create the first market for digital diamonds.

NFT Diamonds will start at 1.0 carat for 1ETH.

DIGITAL DIAMONDS?

Today most diamonds are no longer extracted from mines. They are man made and grown in laboratories.

Digital Diamonds (DD’s) are made in an artist’s laboratory and minted on the blockchain.

"Diamonds are not scarce or intrinsically valuable. Diamonds are a societal construction of value. Every new era needs new stories. I believe digital diamonds will be more valuable than regular diamonds.” explains ErraZuriz.

RARITY

Regular diamonds are not rare in nature. Their number is artificially restricted to increase value. Only 100 Digital Diamonds will ever be minted on the blockchain, making them the rarest of gems and reminding the actual cost of digital mining.

Their smaller total edition number would make them even rarer than Crypto-Punks and Crypto-Kitties.

VALUATION

Regular diamonds are highly depreciative. Meanwhile DD’s can largely increase in value over time. Most regular diamonds look indistinguishable, but every DD is instead a uniquely recognizable gem.

TRANSPARENT PROVENANCE

Thieves and smugglers have historically created fake diamonds or falsified the true origins of a gem. With Digital Diamonds both provenance and ownership are always clearly registered in the Ethereum blockchain.

CALL FOR A GREENER BLOCKCHAIN

Each digital diamond grows in carats to reflect the increased bidding registered by mining on the blockchain.

As diamonds are formed from carbon atoms, DD’s grow in proportion to the carbon footprint of their blockchain transactions in a call for a greener blockchain.

THE VITALIK BLOOD DIAMOND

“The Great Vitalik” titled by Sebastian Errazuriz after Vitalik Buterin creator of Ethereum, is a rare Digital Blood Diamond that references the environmental impact of crypto mining. The Digital Blood Diamond is a plea for Vitalik Buterin to speed up the fork of his cryptocurrency to a “proof of stake” technology, expected to be 100 times less polluting. The day Ethereum 2.0 is released, the artist will replace the Blood Diamond with an even bigger eco Diamond titled: Emperor Vitalik”.

SUPPORT FOR ALL ARTISTS

50% of the proceeds of Digital Diamond sales will be destined to build a new AR NFT platform for ALL artists to exhibit in augmented reality and sell their digital works on Ethereum 2.0.

ABOUT THE CREATOR

“Mr Sebastian” is the NFT alias of Sebastian Errazuriz a critically acclaimed NY artist and designer. In 2017 Sebastian Errazuriz created the first historic digital vandalism by covering Jeff Koons and Snapchat’s augmented reality installation in graffiti. Since then he has become an authority in a new mouvement combining contemporary art and new technologies technology to question their structures. In 2020, He created the first commission-free Augmented Reality tool for artists to exhibit and sell their artwork during the pandemic.

Sebastian ErraZuriz launched Digital Diamond. Co - the first digital diamond company at the price of real Diamonds. The critically acclaimed Artist challenges two massive and yet artificial markets: Diamonds and Art. In 2017 Sebastian Errazuriz created the first historic digital vandalism by covering Jeff Koons and Snapchat’s augmented reality installation in graffiti. Since then he has become an authority in a new movement combining contemporary art and new technologies to question their structures. In 2020, He created the first commission-free Augmented Reality tool for artists to exhibit and sell their artworks during the pandemic. Sebastian Errazuriz’s work has been included in major exhibitions and collections internationally. The coverage of his creations has been a successive string of viral responses and has been published in the New York Times, WSJ, Artnet, Forbes,